In Conversation: Zalando x Hugo Boss | Digitalization is currently a top priority for many fashion brands. Lena-Sophie Roeper (Zalando's Buying Director for Premium & Luxury) talks to Matthew... | By Inside
![Hugo Boss Fragrances THE SCENT MAGNETIC - EAU DE PARFUM FOR HIM 50 ML - Eau de Parfum - transparent/trasparente - Zalando.it Hugo Boss Fragrances THE SCENT MAGNETIC - EAU DE PARFUM FOR HIM 50 ML - Eau de Parfum - transparent/trasparente - Zalando.it](https://img01.ztat.net/article/spp-media-p1/5917121d205547a8b538f702ebe540e6/4e305defcf0f478ba5fb26edf22fa619.jpg?imwidth=1800&filter=white-packshot)
Hugo Boss Fragrances THE SCENT MAGNETIC - EAU DE PARFUM FOR HIM 50 ML - Eau de Parfum - transparent/trasparente - Zalando.it
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/hugo_coachella_2204_2079x1000_int_f_1_by_clab_1_collabary_multi-model_yes.jpg)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Privé By Zalando: Sconti Fino Al 75% Sugli Articoli HUGO BOSS - ScontiFy.net - Offerte E Coupon: #BESLY! Privé By Zalando: Sconti Fino Al 75% Sugli Articoli HUGO BOSS - ScontiFy.net - Offerte E Coupon: #BESLY!](https://volpefurba.fra1.digitaloceanspaces.com/wp-content/uploads/2022/05/13120430/zalando-prive-logo.png)